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Early bird deadline planner

Pick the conference date and your standard price. The planner returns dated early bird, standard and late windows, with the emails and deadlines that go with each.

Loading the planner with today's date…

The logic behind the dates

The planner divides the selling period into early bird, standard and late windows, with reminders around the transitions. It reserves the final two weeks for the late window as an illustrative schedule. Align the actual dates with your catering guarantee, travel requirements and program announcements. The early bird guide discusses discounts and bonuses, and the sales timeline provides a longer planning example.

Frequently asked questions

How long should early bird last?
The planner uses about 45% of the time until your event, ending early bird no later than four weeks before it. These are planning rules, not measured sales benchmarks. Adjust the schedule for program announcements, employer approval cycles, travel and your actual supplier deadlines.
Should I extend the early bird deadline?
Keep the published deadline where possible. If a change is necessary, explain the reason and communicate it consistently. An extension can affect buyers' expectations; consider the circumstances and prior communications rather than assuming one rule fits every event.
Why use a date rather than a limited number of tickets?
A date gives buyers a deadline they can plan around. A quantity limit can also work when the cap is real and clearly communicated. This planner uses dates so that reminders and price changes share a schedule; it does not predict which approach will sell more tickets.
How do I automate the switchover?
On Checkout Page, set an end date on the early bird ticket type and a start date on the standard type. The page switches at that moment without anyone editing it at midnight.

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Checkout Page

Checkout Page builds checkout and event ticketing software. This site covers conference registration through product documentation, fee calculations and practical planning examples.

Published by Checkout Page, one of the platforms covered. Comparisons use public pricing and documentation. Our editorial approach.

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